The holiday season is fast approaching and loads of people
are preparing to join all the fun activities the season has to offer. This is
indeed the season to be jolly and merry, thus the number of events (concerts,
sports events etc.) happening this time of the year; this article will provide
you with some tips on ow you can boost your event ticket sales in no time.
1. Do some Telemarketing. This is probably one of the oldest
tricks in the marketing handbook--old yes, but still effective, especially when
it comes to garnering last minute ticket sales. The use of online marketing
tools may have caused the spotlight on telemarketing to dim a little, but
still, you have to remember that it's easier to get prospects to buy something
if you're able to speak to them directly about the product you're offering.
2. Do some video marketing. Create a video with a relevant
message and upload it to the web. The internet provides a venue for you to
advertise to a large number of people minus the huge promotion costs. Exposure
to more people is likely to create a positive impact on your ticket sales.
3. Look for referrals. This is a traditional marketing
approach as you are relying on your clients to increase your popularity via
word of mouth; an old trick that still works great.
4. Send your clients a reminder and RSVP notes. This is a
way to stay in communication with your clients. More importantly, this helps in
building your credibility and has the capacity to increase your event's attendance
rate significantly.
5. Offer promo codes and discounts. Offering discounts via
promo codes has proven to be a very effective marketing tool that can lead to a
boost in tickets sales.
6. Do lots of promotion using different advertising avenues
like print, digital, online and broadcast media.
7. Do mobile marketing. You can market your event through
smartphones by sending an SMS (short messaging service) to the people in your
contact list. This marketing technique is becoming more and more popular
nowadays since it provides "instant consumer reach". Nowadays, almost
everyone owns a handheld device which makes it easier to gain access to
information sent via SMS. Apart from that, mobile marketing campaigns are
easier to create and more economical to implement which makes it a favorite
choice especially amongst small businesses who are in need of a marketing ploy.
8. Take advantage of email marketing. Sending emails about concerts is probably one of the
fastest ways to promote anything without spending too much. Sending emails are
okay just remember not to "spam" your recipients.